Campaign, Print, Digital

SERVICES

For this project, I wanted to challenge myself by stepping away from my usual process of creating everything from scratch and instead working with an existing brand materials. I chose Norda because their focus on craftsmanship, sustainability, and adventure really resonated with me. Even though I’m not a hiker, I connect with their spirit of exploration and drive to push boundaries, which feels similar to how I approach creativity. My goal was to build upon what already exists and create an advertising campaign that highlights the connection between design and discovery.

NORDA | A RUN CAN LAST FOREVER

A poster on a brick wall featuring a foot wearing a sneaker with the shadow of a leafless tree cast on it. The poster has the words 'norda,' 'A RUN CAN LAST FOREVER,' and mentions inspiration from Canada's roughest conditions.
Three posters on a building wall displaying outdoor hiking and running shoes, with scenic mountain and nature backgrounds.
A pair of white and black running shoes hanging from a black hook against a light gray background. The shoes are part of an advertisement for Norda, with the text "norda A RUN CAN LAST FOREVER" and "INSPIRED BY CANADA'S ROUGHEST CONDITIONS" visible on the bottom section of the image.
A woman running on a rocky mountain landscape with cliffs and green valleys, under a clear blue sky.
A person standing on a rocky mountain trail wearing hiking shoes, white socks, and beige shorts, with text overlay
Silhouette of a woman crouching on a mountain ledge with mountains in the background and a blue sky, with text overlay reading 'A RUN CAN LAST FOREVER' and 'INSPIRED BY CANADA'S ROUGHEST CONDITIONS.'
An outdoor bus shelter with advertisement poster, featuring a white and black athletic shoe and branding for Norsk with the text 'A RUN CAN LAST FOREVER'. Green trees and buildings are visible in the background.
Person lying on rocky terrain wearing sunglasses, beige hiking shoes, white knee-high socks, and a gray jacket, with mountains in the background and blue sky overhead.
A person running on a grassy field with a clear sky in the background, wearing outdoor gear and hiking shoes.
A person running on a dirt trail at night, wearing a white shirt, black shorts, and running shoes. The ground appears rough and barren.
A woman in black athletic clothing running outdoors on rocky terrain with clear blue sky and sparse trees.
Close-up of a person walking on a mountainous trail, wearing gray socks and green and white running shoes, with a scenic view of mountains and a lake in the background during daytime, with overlaid text about an arctic adventure in Labrador.
Person hiking on rocky terrain with a mountain in the background, wearing a light-colored jacket, shorts, and a hat, with their shadow visible on the ground. Text overlay reads 'A RUN CAN LAST FOREVER' and 'INSPIRED BY CANADA'S ROUGHEST CONDITIONS'.
Close-up of a person's leg wearing a white athletic shoe with a rugged sole, black sock, and black athletic pants, set against a blue background with text about a running shoe brand.
Open magazine lying on dirt ground outdoors, showing a page with an image of tactical shoes and a grassy landscape in the background.
An open magazine lying on grass and small rocks in a field during sunset, showing pages with images and text about Canada's roughest conditions, featuring a mountain landscape.
Open magazine displaying a pair of blue and black running shoes, placed on a rocky surface outdoors.
A magazine with the title 'Morada' is placed on red rocky terrain, with a landscape of canyons and cliffs in the background.
A white running shoe hanging from a moss-covered tree branch in a forest. The background is blurred with bokeh effect.
Large outdoor billboard displaying advertisement for outdoor shoes, with the brand name 'norda' and an image of a pair of shoes on rocks near water, set against a backdrop of trees and blue sky.
Advertisement for Nike outdoor shoes on a white billboard wall with pink flowers in the foreground. The billboard shows a pair of white Nike running shoes and the text 'norda - A RUN CAN LAST FOREVER'.
A person riding a yellow bicycle on the sidewalk in front of a modern glass building with a large mural of a running shoe on a rock. The mural has the words 'A RUN CAN LAST FOREVER' repeated multiple times.
Multiple smartphones displaying images of outdoor activities and sportswear, with a focus on Nike branding and the slogan "A run can last forever."
Smartphone displaying Norda shoe advertisements with nature-themed background images.
Close-up of a person's foot in a white sneaker with black stripes, standing on gravel with mountainous terrain in the background. Overlayed text reads "norda" and additional text about inspired by Canada's conditions, specific shoe model, and GPS coordinates.
Close-up of a hunter's boot stepping on colorful mushrooms growing on mossy forest ground during daytime.
Close-up of a moss-covered tree branch with a pair of white sneakers resting on it, background of blurred greenery.
Close-up of a red, black, and white plaid shoe on rocks with overlaid white text and geographic coordinates.
A person with dark skin and curly hair wearing a red jacket, holding a fan, partially covered by yellow paint splatters on a white background.

SPACE Visual Identity
Visual Identity, Logo, Print, Merch

Close-up of a camera lens with an eye inside the center, showing the iris and pupil.

Frames of Vision
Editorial

A pair of lavender-colored headphones with colorful embroidery of a face and leaves on the ear cups, set against a black and orange swirl background with partially visible text saying 'FEEL THE SOUND'.

Skullcandy - Feel The Sound
Campaign

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A large picture of a face, but you can only see one side of their face